Wi-Fly is an in-flight multimedia system that provides passengers with access to movies, TV series, games, magazines, and children's content during their flight. The platform operates within the enclosed space of the cabin, ensuring almost one hundred percent user engagement.
According to the company, about 80% of passengers use the multimedia system during their flight. This guarantees coverage of an audience actively consuming digital content.
Various advertising formats can be placed on the system's server:
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banners on the home page;
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pop-up banners;
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video advertising in pre-roll format;
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video advertising in mid-roll format;
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branded microsite.
Each format can be integrated into the user scenario in a way that ensures maximum visibility and memorability of the advertising message.
Flexible placement allows for both image campaigns and targeted product communications. Various types of advertising mechanics can be placed in the system: surveys, promo codes, mini-games, and other interactive formats.
The partners of "Oblako" company include five airlines operating flights across Russia, CIS countries, and international destinations (UAE, Thailand, Turkey, etc.).
The annual passenger traffic is 8.5 million people – almost 700 thousand passengers per month, of whom about 450 thousand are active users of the multimedia system.
The audience of airline passengers is traditionally characterized by high mobility, solvency, and active consumer behavior. This is a segment that makes purchasing decisions for goods and services in the fields of tourism, finance, technology, retail, and entertainment.
Advertising placement in the Wi-Fly system provides access to a high-quality and economically active audience.
The company collaborates with Russia's largest online cinemas – Okko, Wink, and Premier. They provide over 150 units of content for the multimedia system.
"Oblako" provides advertisers with detailed statistics and analytics both during and after placement. Reports include data on the number of impressions, user engagement levels, video views, and other performance indicators. The company also provides full support for the advertising campaign – from format approval and material integration to the preparation of the final report.
Advertising placement in the Wi-Fly multimedia system helps increase brand awareness, attract an audience, and acquire new customers.
Wi-Fly is an effective tool for communicating with an audience in a unique environment. The platform combines modern technologies, quality content, and large passenger traffic, creating a stable foundation for implementing advertising tasks of varying complexity.